If the bag isn't moving, resist the urge to reformulate the blend first. Start with price context. Customers judge a coffee bag against the two products next to it, not against your cost sheet. A bag priced above a recognised speciality brand needs a visible reason to be there. Then look at the shelf itself. Coffee sells on legibility — roast style, origin and what it's for, readable at arm's length. Bags that lead with brand mood and hide the useful information underperform
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