Margin on coffee is won at the pricing stage, not clawed back later through volume. Start from landed cost per unit: coffee, packaging, labelling and inbound freight. That number, not your competitor's shelf price, is the floor everything else sits on. Then decide whether you're selling direct, wholesale or both. Wholesale needs enough headroom for a stockist's own margin, which means a direct-only price set too low leaves you nowhere to go when a retailer asks. Shipping is w
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