Nobody can quote you a single number for launching a coffee brand, but the cost lines are entirely predictable. Your first-run cost breaks into four parts: the coffee itself, the packaging, the design and artwork, and the compliance work on the label. Only the first varies with quality; the others are largely fixed set-up costs you pay once. That fixed-cost structure is why per-unit cost falls so sharply with volume, and why the temptation to over-order on run one is so stron
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