MOQ is the first number that decides whether a coffee brand idea is realistic this year or next.
There's a roasting minimum and a packaging minimum, and they aren't the same size. Roasting minimums are modest because batch size is flexible; packaging minimums are larger because printed film is manufactured in long runs with set-up costs attached.
Understanding that split gives you options. Stock packaging with an applied label sidesteps the film minimum entirely — the coffee is identical, and only the presentation route differs.
Sizing run one is a sell-through question, not a unit-cost question. Work backwards from realistic weekly sales over a sensible period; unsold stock ages, and aged coffee is worth less than the discount you'll take to move it.
Once demand is proven, larger runs make obvious sense and the per-unit economics improve substantially. Getting the order right is a sequencing decision.
Roasting, packing and printing each carry set-up work. Below a certain volume the set-up cost per unit becomes unworkable for both sides.
Yes — labelled stock packaging avoids the printed-film set-up while giving you a genuinely branded product.
From realistic weekly sales across a sensible window, not from the unit price on the biggest tier.
That's exactly the risk a small first run is designed to limit — which is why we'd rather you under-order than over-commit.
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