The MOQ is where most own-brand coffee ideas quietly die. Minimums come from two different places, and they behave very differently. Roasting minimums are relatively small, because a batch is a batch. Packaging minimums are the expensive ones, because printed film and custom bags have their own set-up costs. That distinction is the whole answer for small businesses. Use stock packaging with an applied label and your minimum collapses; insist on bespoke printed film and you're
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