Bag size is a merchandising decision dressed up as a packaging decision.
250g is the default retail size for a reason. It's an accessible price point, it gets used before it goes stale, and it brings the customer back sooner — which is the whole point of an own-brand line.
1kg reads as trade or heavy-home-use. The unit economics look better on paper, but a household opening a kilo bag is drinking increasingly stale coffee by week three, and they'll notice.
Shelf space matters too: three 250g SKUs occupy roughly the footprint of one kilo bag and give customers a reason to choose, which lifts total sales more often than it splits them.
The sensible pattern for most venues is 250g on the retail shelf and 1kg for trade, wholesale or subscription customers who genuinely turn it over.
250g, in most settings — lower price point, faster repeat purchase and better freshness at home.
Per kilo, yes, but only if they drink it fast enough. Otherwise they're paying less for worse coffee.
Yes — the same design scales across formats, which is how most brands handle retail and trade.
It can, because packaging set-up differs by format. We'll set out the minimums for each before you decide.
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