Packaging is the only part of your coffee that customers judge before they taste anything. Kraft reads as craft. It photographs well, feels tactile and suits provenance-led brands — but kraft alone is not a barrier material, so it needs an internal liner to protect the coffee. Foil-lined structures give the strongest oxygen and light barrier, which is what actually preserves aromatics. Matte and printed finishes mean you no longer have to choose between performance and lookin
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