Traceability is only worth claiming if you can evidence it when someone asks. Traceability sits on a spectrum. At one end, a coffee is known by country and grade. At the other, you know the washing station, the processing method and the harvest. Both are legitimate; only one supports origin storytelling. Green coffee reaches the UK through importers who hold that documentation. What matters for your brand is which level of detail you can actually evidence, because a claim you
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